Amazon has begun rolling out a new user interface for Fire TV in the US, which bears a striking resemblance to Google TV. This update was first announced by Amazon last month, and its release marks a significant overhaul of the Fire TV experience.
The new UI is now actively being deployed to Fire TV users across the US, although the exact timeline for completion is not specified. The update is notable for its similarity to Google TV, suggesting a potential shift in Amazon‘s approach to its streaming platform.
The rollout of this new interface is likely to impact the way Fire TV users interact with their devices, and may influence the broader streaming landscape. As the update becomes more widely available, it will be interesting to see how users respond to the changes and whether Amazon will continue to draw inspiration from other platforms, such as Google TV, in its future development.
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