The Toyota Highlander has been revamped as a three-row electric SUV, boasting an impressive 320 miles of range. This marks a significant milestone for the brand, as it represents their first three-row electric vehicle for the US market and the first Toyota EV to be assembled in America.
The new 2027 Toyota Highlander features a fully redesigned midsize SUV, leveraging a familiar name that has been synonymous with gas-powered vehicles for over 20 years. However, this iteration boasts an all-new powertrain, strategically targeting one of the most popular vehicle segments in the market today. The introduction of this electric Toyota Highlander is seen as a crucial opportunity for the brand to outshine its electric vehicle rivals.
The unveiling of the 2027 Toyota Highlander comes at a pivotal time for the world’s best-selling automaker, as they navigate a tumultuous period in their strategy. With the emphasis on hybrid vehicles over pure battery-electric ones being reassessed, the launch of this electric Toyota Highlander is expected to have a significant impact on the brand’s position in the market. As the automotive landscape continues to evolve, Toyota is poised to make a statement with its newest electric offering, and the industry will be watching closely to see how this development unfolds.
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