Guidde, an Israel-based startup, has announced an oversubscribed $50 million Series B funding round led by PSG Equity to tackle the knowledge infrastructure crisis in enterprises. The company provides high-fidelity “Video Ground Truth” – a rich stream of data captured from real human experts as they navigate complex software, allowing AI agents to replicate the flow based on the screen capture.
The investment signals a shift in how the tech industry views documentation – not as a static byproduct of work, but as the critical telemetry needed to train the next generation of autonomous digital agents. Guidde is an AI Digital Adoption Platform (ADAP) that captures every click, scroll, and latent interaction with the HTML page, transforming raw video into a Vision-Language-Action (VLA) training set. The platform’s Magic Redaction automatically obscures sensitive data, ensuring materials remain secure and HIPAA-aligned. “Every time you click a button, you drag-and-drop, you scroll, you type, we gather the interaction… all of it, we do cleanse it – there’s no private information,” explained Guidde co-founder and CEO Yoav Einav.
The company’s technological breakthrough lies in what happens behind the scenes during a recording, capturing the underlying metadata and DOM (Document Object Model) changes synchronized with the video frames. This rich metadata creates a “digital world model” of enterprise software, allowing enterprise agents to reason through legacy UIs with the same spatial awareness as a human. Guidde has evolved into three distinct products: Guidde Create, Guidde Broadcast, and Guidde Discover, designed to scale with an organization’s maturity. The platform has a multimodal infrastructure, using a “fleet” of models that evaluate one another, including Google Gemini and Anthropic Claude.
Guidde‘s pricing structure reflects its transition from a utility to a core piece of enterprise infrastructure, with a free plan, as well as Pro, Business, and Enterprise plans. The platform’s impact is already visible in the numbers, with a 41% reduction in video creation time and 34% fewer inbound support tickets. The company claims 4,500 enterprise customers and seeks to expand this number with its new round of funding. The paradigm shift from text-only LLMs to agentic video intelligence is the defining trend of 2026, and Guidde‘s Series B signals that the “ground truth” for enterprise agents will come from raw video observation, not static documentation.
The investment in Guidde is expected to have a significant impact on the industry, as the company builds a dataset that few others possess. As Yoav Einav put it: “It starts with humans in the loop, and over time moves toward full autonomy.” For the modern enterprise, the map is no longer a static document – it’s a living, breathing video intelligence layer that guides both the workforce and the agents that support them. With this funding, Guidde is poised to revolutionize the way enterprises approach documentation and AI adoption, and its impact will be closely watched in the coming months.
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