A new product called Snatch is now available, allowing users to instantly transform their tote bags into crossbody bags with an attachable clip-on upgrade. This innovative solution is designed to attach and detach from fabric surfaces without causing damage, giving new life to thin-handled tote bags with a wider and sturdier shoulder strap.
The Snatch system consists of three pieces of hardware: a button, slotted loop, and fastener. To assemble, users place fabric over the button piece and thread it through the aluminum slotted loop, with the fastener holding it all into place. The strap is then attached onto a g-hook on the slotted loop. The black strap features a 3M retro-reflective print on one side for nighttime visibility and is woven as a single piece with openings every inch, allowing for adjustability without requiring extra hardware. According to Taylor Levy, one half of CW&T, the Brooklyn art and design studio behind Snatch, “We wanted to avoid additional hardware or sewing… We wanted to keep things as simple as possible, so we opted for this mille-style webbing that lets you hook directly into any notch to adjust strap length.”
The idea for Snatch came during a trip when Che-Wei Wang, the agency’s other designer, started thinking about ways to easily and non-destructively attach a strap to a bag or fabric. The device works using the same principle as wrapping fabric around a rock with a knot tied around it to hang a tarp. Snatch retails for $52 and comes with two clips, one strap, and a free tote. The product is not just limited to tote bags, as CW&T says it should be thought of as “an interface for attaching anything to fabric” with versatile uses, such as making a backpack or attaching a pouch to a shirt, or used to hang a tarp or hammock outdoors.
The impact of Snatch is that it makes it possible for users to finally and more comfortably put their cute tote bags with uncomfortable or inconvenient handles back into rotation. With its simple and solutions-oriented design, Snatch is set to revolutionize the way we use and interact with our tote bags, and its potential applications extend far beyond just tote bags, making it an exciting product to watch in the future.
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