The traditional persona process is being called into question, with a new approach emerging that promises to be faster and more effective.
The new method involves building problem-centric personas quickly, gathering relevant data during the onboarding process, and then optimizing for the persona that demonstrates the highest retention and lifetime value (LTV). This streamlined approach is designed to help companies better understand their target audience and tailor their offerings to meet their needs.
By adopting this faster and more data-driven persona process, businesses can potentially improve customer engagement and increase revenue. The focus on retention and LTV also allows companies to prioritize their efforts on the most valuable customer segments, leading to more efficient resource allocation and improved overall performance.
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